Hi, I'mSughosh Durg
Graduate Student at Purdue University
Iām a data storyteller who loves making sense of complex information and turning it into insights that drive real impact. I enjoy creating data-driven solutions that help teams make smarter decisions. Outside of work, Iām usually gaming, watching motorsports, or exploring something new that fuels my curiosity.
Education & Learning
Academic foundation and continuous learning journey in data science and analytics
Master of Science
Business Analytics and Information Management
Purdue University, Daniels School of Business
Pursuing a rigorous STEM-designated curriculum focused on Business Analytics and Information Management, developing expertise in Python, SQL, Cloud Computing, DevOps, and Advanced Database Systems.
Bachelor of Engineering
Information Science and Engineering
B.M.S. College of Engineering
Built strong foundation in Computer Science fundamentals with focus on data-centric applications and mathematical modeling.
Work Experience
Professional journey in data analytics, driving insights and business value
Student Data Scientist
Krenicki Center for BA and ML, Purdue University
Collaborating with United Way of Central Indiana to develop advanced predictive models for forecasting the impact of annual grant investments. Focusing on improving accuracy, reducing error rates, and enhancing data-driven reporting efficiency.
Associate Consultant - Business Insights and Analytics
Eli Lilly and Company
Designed and maintained data engineering and analytics solutions to support marketing and commercial operations, focusing on automation, standardization, and data accessibility
Key Achievements
- Developed Data-as-a-Product (DaaP) solutions to standardize Media Monitoring and Executive dashboards across business units, enhancing reporting consistency and cutting down manual data prep by 35%
- Re-architected the ETL engine to improve performance, boosting data processing speed by 30% for high-volume pipeline delivery.
- Developed and integrated R-based quality checks that identified and addressed 40% of recurring data issues, refining inputs used in Marketing Mix Models resulting in a 45% gain in accuracy.
- Led data migration to unify 5+ disparate sources into a single source of truth, driving a 30% gain in data consistency and 40% faster reporting turnaround.
- Automated data pipelines, enabling real-time notifications and minimizing manual monitoring by 80%.
Intern - Business Insights and Analytics
Eli Lilly and Company
Supported the Data Engineering team in automating data workflows and developed Power BI dashboards to enhance validation speed and reduce manual effort in patient-centric analytics.
Key Achievements
- Automated weekly load of patient-centric data, saving 10 hours in manual effort weekly, and developed a Power BI dashboard, accelerating data validation by 60%
- Revamped patient-level analytics QA framework by detecting anomalies and implementing validation logic, amplifying data accuracy by 40% across four key reporting streams.
Projects & Achievements
Explore my data analytics projects showcasing end-to-end solutions, from data collection to actionable insights that drive business value.
Customer Churn Prediction Model
Built a machine learning model to predict customer churn with 95% accuracy using Python, scikit-learn, and advanced feature engineering techniques. Deployed interactive dashboard for stakeholder insights.
Sales Performance Dashboard
Designed and developed an interactive real-time sales dashboard using Power BI, integrating multiple data sources. Enabled executives to make data-driven decisions, improving revenue by 15%.
E-commerce Analytics Pipeline
Architected an end-to-end data pipeline processing daily transactions. Implemented ETL workflows using Apache Airflow and automated reporting, reducing manual work by 80%.
Market Basket Analysis
Performed association rule mining on retail transaction data to uncover purchasing patterns. Insights led to strategic product placement recommendations, increasing cross-sell revenue by 22%.
Healthcare Cost Optimization
Analyzed healthcare claims data to identify cost-saving opportunities. Built predictive models for high-risk patients and created interactive Tableau dashboards for medical professionals.
Social Media Sentiment Analysis
Developed NLP-based sentiment analysis system processing 100K+ social media posts daily. Provided real-time brand perception insights using BERT transformers and cloud infrastructure.
Skills & Tools
A comprehensive toolkit for turning raw data into strategic business value through advanced analytics and visualization.
Programming Languages
Data Visualization
Databases & Big Data
Tools & Platforms
Machine Learning
Other Skills
Professional Certifications
Industry-recognized credentials validating expertise
AWS Certified Cloud Practitioner (CLF-02)
Amazon Web Services (AWS
2025
Google Data Analytics Professional Certificate
2025
From Data to Insights with Google Cloud
2022
Amazon Machine Learning Summer School
Amazon
2022
Awards & Achievements
Recognition and milestones celebrating excellence in data analytics and innovation
Recipient of RISE Award
Lilly Bangalore
2025
Recognized for individual and team excellence for high-impact contributions and efficiency at LCCI Bangalore
Daniels School of Business Merit Scholarship
Purdue University
2025
Awarded merit-based scholarship for MSBAIM program at Purdue University
GOSO Platinum Project of the Year
Lilly Bangalore
2025 and 2024
Awarded Global Omnichannel Strategy & Operations (GOSO) Platinum Project of the Year for Operational Excellence
HPE Technology Project Partnership Program
Hewlett Packard Enterprise
2022
Certififaction of appreciation for outstanding contributions in Technology Project partnership between HPE and BMSCE
Let's Connect
Have a project in mind or want to discuss any opportunities? I'd love to hear from you and explore how we can work together!
Send a Message
Fill out the form below and I'll get back to you within 24 hours
Contact Information
Feel free to reach out through any of these channels. I'm always open to discussing new projects, creative ideas, or opportunities.
sughosh.sdurg@gmail.com
linkedin.com/in/sughoshdurg
GitHub
github.com/sughoshdurg
West Lafayette, IN
Available for Summer 2026 Internships
Let's Collaborate! š
Looking for a data analyst to help drive insights and business growth? Let's talk about how we can work together to turn your data into strategic advantages.
Download My Resume